Let’s discuss the way to master meta ads copy, using ChatGPT to totally transform your advertising strategy. Creating visual ads are hard enough to ideate on your own, but throwing ad copy into the picture too makes it such a long winded process. But what if I told you that there is a way to simplify the process, save money on hiring agencies and you’ll actually be able to receive better results? Cue, ChatGPT!

Why You Should Automate Your Ad Copy Creation

The way to create winning ads is not just about creating winning visuals, it’s about creating winning copy that aligns with your visuals so that your audience can resonate with your brand and your products, and therefore convert. Usually putting together an ad copy requires a lot of time and ideation, and we’ll often require a team of people to put this together as well as review and publish. However, now things have changed and there are smarter and faster ways to get add copy done.

This is where ChatGPt enters the chat. Using its well-rounded knowledge and expertise in every industry it can quickly and more efficiently work faster than a human ever could.  Using prompts to help guide it, ChatGPT can truly create copy that resonates and engages with your target market better than you will ever. This means that you can create highly engaging ad copy in a matter of minutes that will be high-performing and tailored to your target market’s desired outcomes from using your product and engaging with your brand.

How ChatGPT Elevates Your Ad Campaigns

ChatGPT works by feeding the tool specific prompts that are used and trusted by many e-commerce brand owners who are currently using this strategy to create winning ads continuously in their ads account. The power of chatGPT is that even if your prompt is not that great it will still be able to understand what you are asking of it and provide you with the best possible response. This strategy allows you to test multiple different variations of ad copy to see what will resonate the best with your target audience and therefore you can always use this type of language in other ads, if they are doing well in your current ads.  Producing ad copy using ChatGPT will save you so much time to work on the things that really matter, such as your ad creative and also your ad analytics. This will lead to more time scaling the ads that are working, which will give you a better return on ad spend. 

Using ChatGPT to create your ad copy means that you don’t have to wait on pesky agencies to get back to you while your ads are losing money day by day, waiting for them to make up for the loss of results. With this strategy you take the  driver’s seat which will allow you to have control of what you can change and what you can optimize to see the best results in your ads account.

The Risks of Not Using AI

If you’re someone who hasn’t been using AI tools such as ChatGPT, chances are that you are already using it and you don’t even know it. An example of this is using tools like Google Docs and you will notice when you are typing up a sentence you will see that it finishes your sentence for you, and that my friend is AI. Not automating tasks like ad copy and ad creative is now a thing of the past, and traditional methods such as doing them yourself or with any agency are now slower and less effective when creating ads as they simply don’t always deliver the results you desire.

Lastly, it’s time for us all to start embracing the AI tool that is ChatGPT, as traditional methods of marketing are a thing of the past and we are now putting our trust, knowledge and databases into AI to help us generate these tasks for our business that we have less time to commit to. With AI tools you are simply cutting costs, improving your outcomes, saving time and having a more effective and efficient workflow when it comes to all aspects of your business. Stop wasting time and resources such as agencies and consultants to create your ads for you when there are free tools like ChatGPT, who will help you get the job done, if not better than any human can.