The Holiday Season is more just celebrating the end of the year with festivities and decorations; it’s a crucial time for online businesses like ours. This is where the rubber meets the road, and where you need to put your strategic hat on to make moves that will transform your business. 

That’s why I want to talk to you about a strategy that many people post-Black Friday always forget about: The Christmas Gift Guide. 

At first glance it may seem like just another cheesy holiday tradition, but believe me this time of the year can bring in some big bucks for ecommerce stores and if done right, can leave you feeling like you hit your end of year profit goals. 

Why a Christmas Gift Guide?

Being an ecommerce coach I always see my clients’ dreaded wave of overwhelm when I tell them about how important it is to ‘go hard’ for Christmas, right off the back of a month of constant ‘go hard’ moments from Black Friday. But it’s so important to keep going on the upwards trajectory moving into the Christmas period, as people are still shopping and eager to open their wallets.

But this is where you come in to save the day with a gift guide that shows them exactly what they need to buy for their loved ones this Christmas time. Enter the Christmas Gift Guide.

Take The Guesswork Out Of It

We understand shoppers’ struggles, so creating gift guides takes the guesswork out of it but creating a carefully curated selection that speaks to the specific needs of the giftee. It’s the promise of letting them know that they don’t have to go searching, it’s all right here waiting for you without the hassle. From unique categories for various giftees, to budget-friendly alternatives, our gift guide had you covered. 

Making the Decision Effortless

We don’t do things like other ecommerce stores, we ensure that we are your one-stop-shop for gift giving, with a holy grail range of gift guides to help you with a convenient and stress-free shopping experience. All year round you’ll be able to come to us and find gift guides for every occasion.

But the real game-changer is that all of the work put into your gift guides makes for a SEO powerhouse, with it impacting your store positively far beyond the holiday season, this ensures you are getting traffic to your store when people need it most, thanks to your winning gift guides. 

So, if you are seeking some conversions or even just some more traffic, the gateway to that is building out gift guides that resonate with gift givers and receivers. It’s not only a strategy that works but it builds SEO foundations throughout the year. Make it more than just a seasonal addition and start building them out for every event, celebration day or birthday. Even dive as deep as creating guides for the types of people they are shopping for such as: gift guides for creatives, gift guides for gym junkies, gift guides for Moms and so on, so you have the best chance of increasing traffic through SEO.