In the new age of digital advertising on platforms like Facebook and Instagram (also known as Meta) has less about what you say but more about how the creative looks and resonates with the person on the other side. Having the right creatives are what’s going to make or break your campaign and now it’s best practice to start creating and running your own Meta ads as a business owner. This is because only YOU know your margins, YOU know your audience best and you are the best person to convince someone to buy your stuff. Right?

Why Meta Ads Creatives Matter

Let’s get to the basics. In the competitive world of ecommerce advertising, you are up against so many other brands on the market trying to win over customers every single day. So, that is why your ads need to be more compelling, have a clear offer and deliver creatives that will make someone stop, watch/read, click-through and ultimately buy. The performance of your ad relies heavily on the elements, symbols, words and visuals that resonate with your target audience. 

But here’s the real kicker: not all creatives will be treated the same. Generic, non-relative and off-the-shelf ad creatives might be the easiest and quickest route when creating ads, but they just won’t drive anyone to click-through and convert. The only real solution to this problem is involving elements of personalisation, speaking directly to your desired audience and not just selling to them but entertaining them and creating a connection with them through image and video. 

The Role of DIY in Meta Ads Creatives

Most ecommerce business owners think that hiring an agency is the best way to do Meta ads because your hands are full and you just want to leave it for someone else. However, there is a compelling reason why I am completely against agencies for ads, especially Meta ads. What is that you might ask? Well, no one quite knows your target audience like you do. You know exactly what they like, how they act, what makes them tick, how to reel them in and how to create connections with them. That is something an agency with multiple clients just can’t do. No one understands your business, your margins, your cost per acquisition and your customers better than you do. 

Creating your own ads gives you the opportunity to experiment with different offers, messaging, style, layout, and strategy to see what really clicks with your audience. If things don’t work, you’ll know first hand and you can optimise and adjust to suit. By managing these processes yourself you will have more profitable growth, not hiring an agency and finding out for yourself what makes a winning ad.

Decrease CPA, Increase Engagement

One of the most tangible benefits of creating and running your own ads is having the ability to lower your CPA (cost per acquisition) through testing and finding winning ads, and replicating those ads for more conversions. The more engaging your ads are, the better they will perform and will result in paying less for your ads.

Making it a weekly task to create at least 1 campaign and inside is 2 related ad sets with 3 similar test creatives, will enhance your understanding on what works and will give you an in-depth understanding on the ins and outs of your own ad account, leading to more profitable growth over time. Even if you don’t hit publish, at least you have the next set of ads sitting in your ads account ready to go!

Getting Started with Your Own Creatives

Now, let’s get stuck into the question you’ve probably been wondering. How do I start crafting ads? Firstly you want to start with understanding your audience’s pain points, what outcome they receive from using your product and the expectations that come with that. Use these insights to develop image and video creatives that not only hook them in within the first 3 seconds but speak to their needs and wants as a consumer.  

The true key to winning and high-performing ads isn’t about trying to impress them with really skilled and aesthetically pleasing ads (unless that’s your target audience), but its about creating meaningful and engaging content that resonates with them. Each ad is an opportunity to tell your brand story, win over your target audience and convert them through creativity and great messaging.

Lastly, taking the reins for the creatives of your own Meta ads account might seem scary at first, but the profitable rewards make it all the more worth it. Stop giving agencies your hard earned money and start investing it into understanding your ads account, testing to see what works and creating ads that resonate with your audience. 

Soon enough you’ll have an ads account that you keep feeding with new and winning creatives that just tick away in the background making you money every single day. So what are you waiting for?