In the crazy world of owning an ecommerce store, where your competitors are just one click away from taking your customers off you, mastering your SEO has now become such a valuable task that ecom owners are taking more into consideration. When done right, SEO can mean more organic traffic, increased sales, less ad spend and an online authority that can make you rank above all your other competitors. So, let’s dive into how to master SEO in 2024.

The Power of SEO

Firstly, SEO isn’t just about finding keywords and throwing them around willy nilly and hoping for the best, it is all about creating a strategy that aligns with the audience who are most likely to search and buy your product. By putting your content in the places that your potential customers are most likely to look for it. The best part about SEO is that you aren’t paying to acquire new customers, you are bringing them to you just by spreading the word about your product everywhere you can. 

But here’s the juicy stuff – SEO does so much more in the background than you know, not only do you save money on acquiring new customers and getting free traffic but it builds your credibility and authority. When someone searches a term in Google, the first thing they do is click the first page that pops up. It’s like a big sign saying “Hey, people trust us!” And this kind of recognition is priceless. It tells people searching that you are the best resource to answer their questions, meet their needs and ultimately sell them what they are looking for.

Outcomes of Consistent SEO Work

Now that I’ve told you all about SEO’s value, let’s dive into the outcomes. Consistency with SEO is the key to being successful at it and you reaping all the benefits of it. However, SEO work is like planting seeds that grow and flourish over time. Rarely does it ever happen overnight, but the results? Monumental. Slowly over time you’ll see a steady increase in traffic meaning more eyes and more sales. More traffic will eventually turn into more opportunities to convert browsers into buyers, boosting your sales without always putting more spend into your ads.

But here is where it all gets better. Once you have been pumping out all kinds of content consistently over time, Google will recognise and reward your contributions, and you’ll slowly begin to climb the search engine rankings to then outshine your competitors. It’s not just about being first in line but it’s about having expert knowledge about everything to do with your niche. And that my friend, will get you more authority, more clicks and more sales.

Why You Need and SEO Planner

Having tools like a keyword planner are essential to ensuring you have a solid SEO strategy that ensures you’re not just shooting in the dark. It allows you to think a little bit more strategically about the keywords in your niche and what makes them stand out to your target audience. Having a better understanding of these words will assist you to plan out the content that can go with it so that it is more intentional, as well as have a path for guiding your ideal customers to your doorstep.

The Bottom Line

Do you find yourself skipping out on SEO because it’s too hard to understand and you can’t wrap your head around it? I get it, but trying is better than doing nothing at all. By not engulfing yourself in activities that drive SEO than you are simply leaving money on the table. Money that could be invested into other things or money that could be saved from ads and earned from sales. The only thing you need to commit to SEO is time. That’s all it costs you. It’s essential for the survival and the success of your business.

So, roll and start planning out your SEO activities, whether that be optimizing your website, writing blogs, creating social media posts, doing some PR for articles to get referrals… the list is endless! And believe me, the benefits of it will make you realize why you didn’t start it all sooner.

Your SEO journey starts today!