In the world of ecommerce, product marketing isn;t just about selling every widget or gizmo, it’s about highlighting and showing off how your product can transform someone’s life, solve their problems and simplify something that would otherwise take them longer. Here are three ways you can stand out with marketing your product in the ecommerce digital world. 

Create an Irresistible Offer

When you are selling products online, it’s never just about the product, it’s about the potential experience the offer creates. Build an offer that leaves people thinking about what they might potentially miss out on if they don’t get it then and there. It’s about painting a picture so clear that they can practically feel what it would be like for them to have used the product and the transformation it brings. 

Amplify Your Point of Difference

But why should they choose you? Well, it’s time to unleash your products’ magic and give them the secret sauce that sets your product apart. You can simply do this by diving deep into the outcomes of the product. Talk about the tangible results that it brings and make it so damn irresistible that it becomes the sole choice amongst the sea of other options. Showcase the outcomes, the transformations and watch how it unfolds. 

Make Them Choose You

Imagine this: your potential buyer is teetering on the edge, almost ready to hit ‘Buy Now.’ But wait – are there any reasons for them to hesitate? Scrutinize every step of the process. Remove any possible friction, make it a seamless journey. Show them that saying YES to your product is the easiest decision they’ll ever make.

Now, imagine this: a potential customer is sitting on the fence, almost ready to hit ‘Add To Cart.’ But wait, are there any reasons for them to hesitate? Dive deep into every step of the process and remove any kind of friction to make the buyer journey seamless. Show them that saying yes to your product will be the easiest decision they they could ever make. 

In ecommerce, building the perfect product messaging isn’t just about a bunch of products and features but more about the outcome and transformation that the product gives. Give them reassurance that your product is the only one they will need to achieve their desired outcome. And I promise you will have no problems converting them. 

So, when marketing your product, think more about the outcome in your messaging and less about the features of the product, because at the end of the day they only really care about how the product can transform their life.