Let’s talk about the unsung heroes of advertising: ad creatives. They are the little nuggets of gold that will help move your business forward, amplify your marketing and give you the creative spark to make better ads for the future. 

It’s all in the Creatives

Imagine this: you’re aimlessly scrolling through your socials, minding your own business and then, bam! An awesome ad pops up. What stops you in your tracks? Bingo – it’s the creative that wins you over. That eye-catching image or intriguing video that commands all of your attention in a sea of other businesses. See, that’s the power that great creative has on people. 

Now, you’re probably wondering why they are so crucial.

Firstly, ad creatives are your store front in the digital world. They are like a shopping window that entice the people walking past to come in and take a look. They are a representation of your brand and what you stand for. A captivating creative not only grabs the attention of passersby but also tells a story through audio or visuals to indicate more about your brand’s vibe and uniqueness.

The Numbers Game

Next up is the most important part – knowing your numbers. Want to know if your ads are hitting the target with your audience? It’s all in the metrics. Your ad creatives are a litmus test for your ad’s success. High purchases, low CPR (cost per result) and most importantly a high ROAs (return on ad spend). When your creatives hit the nail on the head all your metrics will shine. 

But let’s not forget about the algorithm. So feeding off all the engagement in your ads is important as well, because that’s also what people are going to see. The more that people stop what they are doing to interact with your ad the more the algorithm will feed off it and in return will attract more people. It’s a win-win. 

Remember, that having variety in your ads is the key. Test headlines, copy, images, video and static images. Don’t limit yourself to 1 ad set, keep testing until you find the winning creative and then keep replicating that and your ads account will be a pot of gold with an array of high-performing ads.

So, when it comes to ads it’s not just about the budget or the platform, it’s about creating captivating and scroll-stopping ads that resonate with the people looking at them. Soon enough you’ll have a portfolio of ads that keep running in the background, making you money all year around whilst still keeping your ads spend down and your engagement at an all time high!