I know how tough it can be to come up with ideas for content planning. It can be hard to think of something new and interesting to say about your products or your brand, and even harder to come up with a plan to execute those ideas. But fear not, because I’m here to help you understand the importance of content planning and how it can help your ecommerce store grow and scale.

Let’s start by acknowledging the elephant in the room: if you’re not regularly putting your products, brand, and even yourself in front of your customers, they forget about you and get attracted to the stores that are doing it regularly. That’s why content planning is crucial for your ecommerce store’s success. By having a content planner that gives you ideas as well as a schedule of where and when to publish the content, you can create a consistent stream of high-quality content that resonates with your audience and drives sales.

So, what should you be focusing on in your content planning? Here are the four main pillars of content that you should be considering:

1. Engage

Your content should be engaging and attention-grabbing. You want your audience to stop scrolling and take notice of your brand. This could be anything from an eye-catching graphic to a witty caption that makes them laugh. Remember, the goal is to get their attention and keep it!

2. Educate

Your content should educate your audience about your products, your brand, or your industry. This could be through product demonstrations, how-to guides, or even behind-the-scenes looks at your business. By educating your audience, you’re not only providing value, but you’re also positioning yourself as an expert in your field.

3. Trust

Your content should build trust with your audience. Trust is essential for any ecommerce store, and you can build it by being transparent, honest, and authentic. Share customer reviews, showcase your team, and be open about your processes. By doing so, you’ll create a loyal customer base that trusts and believes in your brand.

4. Sell

Finally, your content should sell. After all, the ultimate goal of content planning is to drive sales. Your content should include calls-to-action that encourage your audience to make a purchase or take some other desired action. This could be anything from a discount code to a limited-time offer. Just make sure that your sales pitches aren’t too pushy, or you risk turning off your audience.

Now that you understand the four pillars of content, it’s time to start planning! Here are some tips to help you get started:

Brainstorm

Using the content planner below select the ideas for the content you want to produce. Think about your products, your brand, and your audience. What kind of content would resonate with them?

Create a calendar

Once you have your ideas, create a content calendar. This will help you stay organized and ensure that you’re consistently publishing content.

Mix it up

Don’t be afraid to mix up your content. Include a variety of formats, such as photos, videos, and blog posts. This will keep your audience engaged and interested.

Analyze your results

Finally, be sure to analyze your results. Keep track of which content performs well and which doesn’t. This will help you refine your content strategy over time.

In conclusion, content planning is essential for any ecommerce store looking to grow and scale. By focusing on the four pillars of content (engage, educate, trust, and sell), you can create a consistent stream of high-quality content that resonates with your audience so that your have the best chance of them choosing you over your competitors.