The AI-first ecommerce academy for Shopify brands
Run your Shopify store on 80% AI. 20% human.
Join hundreds of store owners installing AI across the repeatable work, with expert Growth Advisors in their corner. Not a course. Not an agency. Don't outsource your growth.
Apply to join the AcademyElite members: grow in your first 90 days, or it's free.
WESFARMERSCLARKSDOSED Sound familiar?
You built a real store. So why does everything still run through you?
Agencies rent you results you never own. Courses leave you alone with a video library. That's not a work-ethic problem. You're running 100% human.
Our belief: don't outsource your growth.
The system
AI is rewriting ecommerce. Our stores already run on it.
EcomOS™ is our AI ecommerce operating system. Three parts, installed in your store, with you.
01 · Data
The AI Scorecard
Shopify, Meta, Google and Klaviyo in one daily scorecard. The truth every morning, and what to ship next.
02 · Execution
The AI coworkers
A briefed AI coworker on every repeatable job: ads, email, product pages, customer service, reporting.
03 · People
The human install
Our Growth Advisors and Specialists build it into your store with you, until it runs. You own every piece.
Ad analysis · Content · Email · CRO · Customer service · Research · Reporting
The final decision · Taste · Brand voice · Culture · Your community · The work you enjoy
The methodology
Three engines. Nine levers. A real expert on every one.
Every store grows through the same nine levers. Each one has a Specialist behind it who runs it in live stores every day, and AI does the heavy lifting.
- 01
Attract
AI Growth Engine
- PaidMeta Ads · Google Ads
- OwnedEmail · Social
- EarnedSEO · Referrals
Moves Traffic
Antoine, Jimmy, Kathryn & Serene on this engine - 02
Convert
AI Revenue Engine
- OfferProduct pages · AOV
- TechApps & themes · CRO
- SupportReviews · Service system
Moves CVR · AOV
Paul & Brendan on this engine - 03
Scale
AI Profit Engine
- NumbersEconomics · Analytics
- PlanningGrowth plan · Marketing
- ExpansionTeam · Fulfilment
Moves Returning rate · Profit
Elana & Garth on this engine
At the centre of it all
You. Never on your own.
You
Your store, your call
You keep the taste, the brand voice and the final decision. That's the 20% that stays yours.
Your Growth Advisor
The plan, with you
Diagnoses your store, finds the constraint and owns the plan alongside you, so you always know your next move.
The community
Operators at your stage
Hundreds of store owners sharing what's working this week. Online every day, in person through the year.
- Traffic
- CVR
- AOV
- Returning rate
- Profit
How the install works
Installed with you. Not handed to you.
Software doesn't grow a store. People do. Elite members get a Growth Advisor who builds the system into their store with them, step by step, until it runs.
-
Week 1
Your Game Plan
A 90-minute session to map your targets, find the one constraint holding the store back, and leave with your first three ranked moves.
-
Weeks 2–5
Momentum Month
Four weekly calls with your own Growth Advisor. Each one ends with up to three ranked tasks. Never a to-do list of fifty.
-
Ongoing
In your corner
Catch-ups every two to four weeks, 1-1 time with the Specialist you need, and the community there every day in between.
Our one rule: every task moves one of four numbers. Sessions, conversion rate, AOV or returning customers.
What you and your Growth Advisor work from · actual EcomOS screens
Your Growth PlanBuilt on your Game Plan call and updated after every catch-up with your Growth Advisor. 
The results
Real stores. Real numbers.
Each result is that member's own. No promises, just what happened when they installed the system. · Read every member story →
What members say
"The community feels like home."
"The hands-on help and the knowledge that these guys have has been invaluable. They have to be on the pulse of every single major metric in our business and make decisions based on that data."
"Quite simply the best education team I have been involved with. The tools they provide are cutting down the time I spend on the business, and the insights I now have into my numbers are invaluable."
"Brendan and his team of coaches genuinely care about your success, they reply to DMs, dig into your business, and show up like real partners. The community feels like home."
"With the team’s help, we launched in the USA, and within three months it had become our biggest market."
"I’ve gone from e-commerce novice to running my own Shopify store, advertising on Google and Meta and feeling way more confident in 5 months! I love this community."
"The implementation of Claude assisting us to get some time and efficiencies is an absolute game changer."
"You’re never made to feel like just another number. There’s always 1:1 help available, whether it’s ads, email marketing, strategy or you just need advice."
"Everything starts with understanding where we are, looking carefully at the data, making a plan, then implementing it step by step. One focus at a time."
The community
You'll never build alone again.
A room full of real operators at your stage, sharing what's working this week. Online every day, in person through the year.
The team
Operators, not theorists.
Every expert on the team has run stores, built marketing teams and scaled real brands. Book them 1-1 whenever you hit a wall. Tap anyone to see their experience.
Join the academy
Two ways in. Pick your stage.
Bootcamp
- 30+ hours of hands-on training
- Live group calls and recordings
- Every template and checklist
- The member community
Elite Team
- Your own Growth Advisor and roadmap
- EcomOS and AI coworkers installed with you
- 1-1 access to every Specialist
- Elite community and masterminds
- Grow in 90 days, or it's free
Grow in 90 days, or it's free.
Elite members: show up and implement what we build together. If your store doesn't grow in the first 90 days, you stop paying and we keep working until it does.
Straight answers
Ecommerce Academy, explained
Ecommerce Academy is an AI-first ecommerce education company for Shopify brand owners, founded by Brendan Gillen in Melbourne, Australia. Members learn to run their stores on 80% AI and 20% human using EcomOS, the Academy's AI ecommerce operating system, with 1-1 support from Growth Advisors and channel Specialists.
- Founded by
- Brendan Gillen, ex-Superdry, 2XU, Petstock, Wesfarmers
- Based in
- Melbourne, Australia. Members worldwide
- Programs
- Bootcamp (US$99/month) and Elite Team (1-1)
- Software
- EcomOS, an official Shopify App Store app for members
- Contracts
- None. Cancel anytime
- Reviews
- 4.6, Excellent on Trustpilot
What is EcomOS?
EcomOS is Ecommerce Academy's AI-powered ecommerce operating system. It connects Shopify, Meta Ads, Google Ads and Klaviyo into one daily scorecard with read-only access, and members install it through the official Ecommerce Academy app on the Shopify App Store.
What does "80% AI, 20% human" mean?
AI handles the repeatable work in a Shopify store, such as reporting, ad analysis, content, email and customer service drafts. The owner keeps the 20% that needs human judgment: final decisions, brand voice, taste and community.
How much does Ecommerce Academy cost?
Bootcamp is US$99 per month. The Elite Team is 1-1 and priced after an application and a Scale Session call. Neither program has a contract, and you can cancel anytime.
Who is Ecommerce Academy for?
Shopify brand owners with real products and customers. Bootcamp suits stores starting out or under $10k a month; the Elite Team suits established stores doing $10k+ a month. It isn't for dropshipping or get-rich-quick schemes.
How is this different from a course or an agency?
A course leaves you alone with videos. An agency keeps the know-how. Ecommerce Academy builds the system into your store with you, so you own it.
I'm not technical. Can I really run the AI side?
If you can type into a chat box, yes. Everything is set up step by step with your Growth Advisor. No coding.
Am I locked into a contract?
No. Both programs are month to month. Members stay 21+ months on average because it works.
Your seat in the academy is waiting.
Two ways in: Bootcamp to build the foundations, or Elite to scale 1-1.
Apply to join the Academy