Ecommerce & AI courses, as ongoing programs
Not a course. A program that keeps going.
People call them ecommerce courses. But a course has a start and a finish, and then the learning stops. Ours are ongoing membership programs for Shopify store owners: the library keeps growing, and you keep learning for as long as you are a member.
Apply to join the AcademyThe short answer
Ecommerce Academy's programs are what most people search for as ecommerce courses, but they are ongoing memberships, not one-off courses. They teach Shopify store owners to get customers, convert them and scale, then run the repeatable work on AI. New lessons are added as Shopify, ads and AI change, and live coaching keeps you applying them. Everything is included with Bootcamp (US$99/month) and the Elite Team.
Is an ecommerce course or an ongoing program better?
An ongoing program, for most store owners. Ecommerce changes every few months, and AI tools change every few weeks. A course recorded once is already going out of date by the time you finish it, and when it ends, so does your help.
| A typical ecommerce course | An Ecommerce Academy program | |
|---|---|---|
| Length | Start and finish | Ongoing membership, no end date |
| Content | Fixed when it was recorded | New lessons added as Shopify, ads and AI change |
| Help | Little or none once you finish | Live coaching calls in Bootcamp, 1-1 in Elite |
| Examples | Generic | Applied to your store and your numbers |
| Payment | One-off, upfront | Monthly, cancel anytime |
You still get structure: the library is laid out in a clear order, so you always know what to learn next. You just never hit the end.
Where should you start in the library?
Follow the order of the framework below. Most stores that stall have skipped a step: traffic before the product page converts, or scaling before the email flows are in place.
| Where your store is | Start with | Best way in |
|---|---|---|
| No store yet, or no sales | Store setup, Optimise for Conversions | Bootcamp |
| Some sales, under $10k/month | Paid Digital Marketing, Email Marketing V1 | Bootcamp |
| $10k+/month, want to scale | Promotions, Email V2, Operating Your Team, AI | Elite Team (1-1 coaching) |
| Want to learn AI first | AI for Ecommerce | AI for ecommerce (free lessons) |
Attract
Get more of the right customers
Paid Digital Marketing
What paid digital marketing is and how to set up ads that make money: paid marketing metrics, owning your Facebook ads and optimising Google Ads.
SEO 101
SEO fundamentals for ecommerce and how to create SEO-rich content that brings in customers you don’t pay for per click.
Audience Building
Grow an audience so more people find you, and the ones you have keep buying time and time again.
Generating Content
Get other people creating content for you: how to find user-generated content (UGC) and use it to get the best results.
Convert
Turn visitors into buyers
Optimise for Conversions
Set up the perfect product page layout and the theme features that get product pages converting.
Conversion Rate Improvement
For stores whose products aren’t converting: why customers aren’t buying and the optimisations that lift conversion rate.
Running Promotions
Plan a successful, profitable promotion and merchandise your store with the Promotion Amplifier and Promotion Engine frameworks.
Scale
Grow profitably, with less of you
The Ins & Outs of Email Marketing V1
Set up Klaviyo, learn its features, and build the flows and campaigns that make money from your email list.
The Ins & Outs of Email Marketing V2
Implement the Email Engine Room automations framework, split testing and Klaviyo analytics.
The How-To’s of Klaviyo
Grow your list with competitions, dynamic flows and sign-up forms using the List Growth method.
Operating Your Team
When you start employing people: how to run a team and streamline processes so the business doesn’t depend on you.
AI
Run the repeatable 80% on AI
AI for Ecommerce
Use AI across the repeatable work in your store: product copy, email, ad analysis and reporting, with a person approving what matters.
Shopify SEO
The step-by-step Shopify SEO course: keywords, product and collection pages, AI-written copy, blogs and links.
Frequently asked
Ecommerce courses, answered
Are these ecommerce courses or ongoing programs?
People call them courses, but they are ongoing membership programs. A course has a start and a finish, and the learning stops when it ends. With membership, the library keeps growing, new lessons are added as Shopify, ads and AI change, and live coaching helps you apply each one to your store, for as long as you are a member.
What is the best ecommerce course for Shopify store owners?
Usually not a one-off course at all. Ecommerce changes too fast for a course recorded once to stay current, especially with AI. The best option is an ongoing program built on real stores and followed in order: foundations, getting traffic, converting it, then scaling with email and AI. Ecommerce Academy's library covers all of it, taught by operators who run Shopify stores, and is included with Bootcamp (US$99/month) and the Elite Team.
Is it training or ecommerce coaching?
Both. The library teaches you what to do at your own pace. Live coaching calls in Bootcamp, and 1-1 coaching in the Elite Team, help you apply them to your own store and numbers.
Is there a Shopify course for beginners?
Yes. Bootcamp starts from the right tools and store setup, then works through getting customers, email, SEO and analytics in a clear order. You need a product; you do not need a website yet.
Do the courses cover AI?
Yes. AI runs through the library, with a dedicated AI for ecommerce module and EcomOS, our AI store coach. For free lessons, start with the Claude course for ecommerce or see AI for ecommerce.
Is there an ecommerce course in Australia?
Ecommerce Academy is based in Melbourne, Australia, and teaches Shopify store owners worldwide. Every course is online, so you can learn from anywhere and join the live calls.
Can I buy one course on its own?
No. Everything comes as an ongoing membership, so you get the whole library, every new lesson and the live coaching for one monthly price, with no contract.
Keep learning, with no end date.
Two ways in: Bootcamp to build the foundations, or Elite to scale 1-1.
Apply to join the Academy