The Ecommerce Bootcamp · for stores starting out or under $10k/month
Learn to grow your store the right way.
Ecommerce and AI training for Shopify store owners: the exact steps, in the right order, without an IT degree or an expensive agency. 30+ hours of over-the-shoulder training, live coaching calls and a community that's been where you are.
Inside the Bootcamp
Seven modules. One clear order.
Work through them at your own pace. Most members finish the core in about six weeks.
Module 1
The right tools for the job
Set your store up properly: optimised home, collection and product pages, and the tools that make everything work together.
Module 2
How to make people buy from you
Find your unique value proposition, what makes your brand different, and who you are really selling to.
Module 3
Getting customers
Where customers come from, how to keep traffic profitable, and how to set up Meta, Google and TikTok ads properly.
Module 4
Using email marketing to get more sales
Set up your email platform, capture more customer emails and build the abandoned cart flow that pays for itself.
Module 5
Setting up for SEO
SEO fundamentals for ecommerce, applied to your store with best practices so you rank and stop paying for every visit.
Module 6
Feedback & analytics
Read your store analytics, use the numbers to decide what to do next, and get feedback on your next steps.
Module 7
AI for ecommerce
Put AI to work in your store: connect Claude to your Shopify data, write product copy and emails, analyse your ads and automate your weekly reporting, with you approving what matters.
What you get
Everything you need to hit $10k a month.
Built on the same Attract, Convert and Scale framework our Elite members use.
- 30+ hours of hands-on training, tutorials and screen-shares
- Live group coaching calls, plus every recording
- Unlimited access to the full library and every new module
- Every template, checklist and worksheet
- The AI for ecommerce module, so you run the repeatable work in your store on AI
- Bonus modules and expert masterclasses
- EcomOS, your AI store coach, answering questions 24/7
- The member community, with our team answering questions
What members say
"The community feels like home."
"It's easy to feel supported when everything is going well, but the true value of a community really shines through when things aren't. Through the difficult days, the coaches have genuinely had my back. I've never felt like I've had to figure it all out alone."
"I have been in the Ecommerce Academy for 2 years now. Brendan and his team are the best in the business. They are always ahead of what's happening across Shopify, Meta ads, Google and now AI. They have helped me grow my business over 4800%."
"I'd already wasted a huge amount of money on a marketing agency with absolutely no movement in sales. ECA is different. The coaches actually explain why they're recommending something, so you learn how to do it yourself rather than just being told what to do."
"The hands-on help and the knowledge that these guys have has been invaluable. They have to be on the pulse of every single major metric in our business and make decisions based on that data."
"Quite simply the best education team I have been involved with. The tools they provide are cutting down the time I spend on the business, and the insights I now have into my numbers are invaluable."
"Brendan and his team of coaches genuinely care about your success, they reply to DMs, dig into your business, and show up like real partners. The community feels like home."
"With the team’s help, we launched in the USA, and within three months it had become our biggest market."
"I’ve gone from e-commerce novice to running my own Shopify store, advertising on Google and Meta and feeling way more confident in 5 months! I love this community."
"The implementation of Claude assisting us to get some time and efficiencies is an absolute game changer."
Frequently asked
Straight answers
What is the Ecommerce Academy Bootcamp?
The Ecommerce Bootcamp is Ecommerce Academy's online program for Shopify store owners who are starting out or doing under $10k a month. It includes 30+ hours of step-by-step training, live group coaching calls, templates and a member community for US$99 a month.
Is the Bootcamp ecommerce training, a course or coaching?
All three. It is a structured ecommerce training library you work through at your own pace, with live group coaching calls every week where you get answers on your own store.
Does the Bootcamp include AI training?
Yes. AI for ecommerce is one of the seven core modules, and every member gets EcomOS, our AI store coach, which diagnoses your store and answers questions 24/7. For free AI lessons, see AI for ecommerce.
Do I need a product and website to start?
You need a product. You don't need a website yet; the training shows you how to build one on Shopify.
How many hours a week does it take?
We recommend at least 2 hours a week. It's work-at-your-own-pace, so there's no deadline to finish the modules.
How long does the program take?
Most members work through the core modules in about six weeks at four modules a week, then keep going with the bonus training and live calls.
What support do I get?
Live group coaching calls, every recording, and the member community where our team answers your questions.
How do I pay, and can I cancel?
Bootcamp is a monthly membership of US$99, paid by card or PayPal and charged automatically until you cancel. There's no contract and you can cancel anytime. There are no refunds for months already started.
When should I move to Elite?
When your store is consistently doing $10k+ a month and you want 1-1 help installing AI and a personalised growth plan, apply for the Elite Team.
Start for US$99 a month.
No contracts. Cancel anytime. Upgrade to Elite when you're ready.
Join Bootcamp