As an ecommerce store owner, increasing your average order value (AOV) is crucial for the growth and success of your business. However, achieving a high AOV can be challenging, especially with the increasing competition in the ecommerce industry. In this blog post, we will discuss four advanced strategies that you can use to boost your AOV on your Shopify store in 2023.

Passive Upsell

The first strategy is the passive upsell. This involves displaying related products or accessories on your product page that complement the item the customer is currently viewing. For example, if a customer is looking at a dress, you could display matching shoes or accessories.

By showing customers these complementary products, you can encourage them to add additional items to their cart and increase their AOV. This strategy is passive because you’re not actively prompting the customer to make an additional purchase, but rather presenting them with relevant options that may entice them to add more items to their cart.

Action Upsell

The second strategy is the action upsell. This involves prompting customers to add a complementary product to their cart at the moment they’re about to make a purchase. For example, if a customer is buying a camera, you could prompt them to add an additional lens or memory card to their cart at a discounted price.

This strategy is effective because it encourages customers to make an additional purchase before they check out, resulting in a higher AOV. By offering a discount or special deal, you’re incentivizing the customer to take action and add the complementary product to their cart.

In-Cart Upsell

The third strategy is the in-cart upsell. This involves offering customers additional products or upgrades when they’re already in the checkout process. For example, if a customer is buying a pair of shoes, you could offer them the option to upgrade to a premium version or add a matching bag.

By offering these additional products in the cart, you’re increasing the likelihood that the customer will make an additional purchase and boosting your AOV. This strategy is effective because it presents the customer with relevant options at the moment they’re making a purchase, making it easy for them to add more items to their cart.

Post-Purchase Upsell

The fourth strategy is the post-purchase upsell. This involves offering customers additional products or upgrades after they’ve made a purchase. For example, if a customer buys a phone, you could offer them a protective case or additional warranty.

This strategy is effective because it allows you to continue selling to the customer after the initial purchase, increasing the likelihood of repeat business and boosting your AOV. By offering relevant products or upgrades, you’re giving the customer the opportunity to enhance their purchase and add value to their experience.

Boosting your average order value is a crucial part of growing your ecommerce business, and implementing these advanced strategies can help you achieve that goal. Whether you’re using passive upsells, action upsells, in-cart upsells, or post-purchase upsells, these tactics can help you increase your AOV and drive more revenue for your Shopify store in 2023. So, start implementing these strategies today and see the difference they can make in your bottom line!